Spontaneous and temporary market measures most is money wasted. They may have effect in the moment but in the longer term, they build no value and may be even be harmful. Therefore, we believe in creating market measures based on a comprehensive strategy to ensure that all tactical actions constitute the building blocks of the long-term creation of a strong brand.
For us, strategic communications, all communication is in line with business objectives. Today’s dynamic markets requires that business objectives are backed by analysis and strategy – strategy that is tailored, not standardized. We help our clients to make decisions about the direction and the way there. Then we see that these decisions are quickly translated into action to seize the power of action. The result is that our customers can focus their efforts on the main opportunities to increase sales and achieve a competitive position.
When we build websites we know that these are the hub of our customer communications. We prefer to develop the systems based on open source software WordPress but can also deliver from other leading publishing platforms such as Weebly, Webflow and others. We attach great importance to not follow short -term trends and build websites based on sustainability, flexibility and scalability. As much focus we place on the management interface for the website shall be easy to maintain for our customers.
Fresh statistics show that mobile devices will soon pass desktops when it comes to surfing. With mobile-specific functionality and tools based on the fact that one is in a different geographical location (eg on the town or in the car) is created in many ways optimal communication channel.
Besides that, you can raise the level of service to your customers, you also have opportunities to get more spontaneous visits, including marketing campaigns and other activities. In addition raises your employees their efficiency thanks to the increased availability, which makes it easier to communicate with colleagues and others.
Edventor is not content to settle “the mobile web problem” with slimmed static web pages. We help our clients to develop a real mobile website with just as advanced functionality as the full site. Changes on the website can automatically be transferred to the mobile version in order to simplify updates. This and many other mobile features is what we love to assist you with.
In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.
This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.
There are 2 basic types of landing page, Click Through and Lead Generation (also referred to as Lead Gen or Lead Capture pages).
Why Should you use Landing Pages?
The short answer is because they help increase your conversion rates.
The main reason for this is that targeted promotion or product specific landing pages are focused on a single objective that matches the intent of the ad that your visitors clicked on to reach your page.
If you consider the example of sending traffic to your homepage vs. a standalone landing page, you can understand that your homepage is designed with a more general purpose in mind. It speaks more to your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site.